Analysis on the B2C E-Commerce Pattern in China

With the development of science and technology, the Internet is growing increasingly popular with the Chinese people. Accompany with the increment of online consumers groups, an increasing number of traditional enterprises have introduced the electronic commerce mode. This paper is intended to make a preliminary analysis of the B2C electronic commerce pattern. At first, it will introduce the concept of the B2C electronic commerce pattern and the necessity for companies to use the B2C electronic commerce pattern. Then, the development of the B2C electronic commerce in China will be described. After that, it will focus on the four patterns of the B2C electronic commerce including the E-commerce Direct Selling Pattern, the Integrated Middlemen Pattern, the Vertical Middlemen Pattern and the Third-party Trading Platform Pattern. Finally, suggestions will be given to future development of the B2C e-commerce in China based on the analysis.